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01.Mar.2018

Launching U.S. Beef Imports in Saudi Arabia

U.S. Meat Export Federation

Following the re-entry of U.S. beef muscle cuts and ground beef items to KSA, the U.S. Meat Export Federation in collaboration with the Embassy of the United States of America in Riyadh organized, sponsored, and implemented the U.S. Beef Kickoff event at Radisson Blu Riyadh on March 1, 2018. Around 100 importers, foodservice operators, chefs, as well as retailers attended this activity which highlighted the comeback of U.S. beef to the Saudi market covering the whole U.S. beef situation and USMEF role and services respectively. The Charge d'Affaires at the American Embassy in Riyadh, Mr. Christopher Henzel, also made an appearance at the Kick-off