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10.Mar.2019

Taste of Dubai -12th Edition

Washington Apple Commission

The Washington Apple Commission participated in the 12th edition of Taste of Dubai which was held at Dubai Media City Amphitheatre at the above mentioned dates.

The event was part of Dubai Food Festival, an annual city celebration of food in the Middle East. Exhibitors from all over Dubai took part in the festival including well known restaurants, ice cream shops, bakeries, trading companies, as well as a culinary school. The festival also included live stage music, interactive cooking classes, and a kids playing zone. 

A 9-sqm tent was rented by WAC and was decorated by a red Backdrop and fascia highlighting the logo of Washington Apple Commission as well as the “Live Healthy, Love Life” slogan. 

Rasha Al Awar, WAC Middle East representative prepared and supervised the booth. A promoter was also hired and was well trained to inform visitors about the different attributes of Washington apples including their different varieties and sizes as well as the names of supermarkets in which they can buy WA from.

Different varieties of Washington apples were sampled to visitors and they were handed four different bilingual recipe cards, a collection of gift items including stress balls, slim smartphone wallets, collapsing folding cups, and measuring tapes featuring WAC’s logo and website. 

Consumers praised the taste of Washington apples and were delighted by the gift items. Many of them showed intention in buying WA by asking from where they can buy them.