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21.May.2020

US Beef boxes for Influencers with Chef Maroun Chedid

U.S. Meat Export Federation

USMEF and the NCBA partnered with one of the Middle East’s leading chef influencers, Chef Maroun Chedid, to do a live cooking demo on Instagram featuring two recipes using U.S. beef cuts: U.S. Beef Wellington with Provincial Potato and U.S. Beef Burger Patty. This activity aimed to increase U.S. beef exposure among a large online audience and took place during the holy month of Ramadan.  Chef Maroun explained all steps of the preparation and all attributes of U.S. beef to the community and challenged them to do a similar one. The activity generated big traffic with a total number of 7,900 viewers’ recorded during the two live Instagram sessions. As for the IGTV posted videos, the U.S. Beef Burger Patty had 22,162 views while the U.S. Beef Wellington recipe had a total number of 54k views.