USMEF Collaboration with Major U.S. Beef Importers
U.S. Meat Export Federation
USMEF in collaboration with NCBA worked closely with major U.S. beef importers such as ARAMTEC , Transmed, Chef Middle East, as well as Jananah Investment LLC , the operator of Applebee’s in the UAE in order to help them further promote and highlight U.S. beef on their social media and online platforms and to support them channel big quantities of meat following the restaurants closure that was previously imposed due to the COVID-19 pandemic. Traders were very happy and pleased with the results especially as sales increased as a result of the different marketing campaigns.