Washington Apple Week 2020
Washington Apple Commission
The Washington Apple Commission - Middle East participated in the global Washington Apple Week, by conducting special promotions at three retail outlets in the UAE. The activity consisted of both online and in-store activations, with the objective to create special exposure of Washington apples among competitors, while increasing retailers’ interest in buying Washington apples. @marizanikolic and @manirostom shared the event on their Instagram accounts and stories. WAW was successful in the Middle East, creating higher reach and visibility of Washington apples, online and on-the-ground.