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29.Jun.2021

A Two Day Journey to Discover USA Cheese!

U.S. Dairy Export Council

Social media is growing in importance allowing reach, nurture, and engagement with target audience, no matter the location. It is being used by major businesses to generate brand awareness, leads, sales, and revenue. The USA Cheese Guild™ ran a two day “USA Cheese Immersive Bucket List Influencer Activity” on Tuesday, June 29 and Wednesday, June 30, in Dubai – UAE for food and lifestyle Instagram and Tik Tok influencers in the UAE:

•           Nikita Gandhi Patni (@theveggiefix)

•           Sneha Rebecca (@srdubai)

•           Chef Tamam (@tamamskitchen)

•           Kim & Den (@wheremyfoodat)

•           Sana (@sana)

•           Nicole Maftoum (@eatlikenicole)


The USA Cheese Immersive Bucket List Influencer Activity for social media influencers was challenging, fun and fruitful. The influencers, like the majority of the MENA and Gulf consumers, had a misconception about U.S. Cheese considering it a processed ingredient only. But, during the workshop, they experienced the variety, versatility and properties of U.S Cheeses in different applications. Influencers were divided into teams, and competed by performing tasks at various places in Dubai to earn points towards their final assessment.  The tasks included workshops on developing healthy burgers, pairing cheese and cocktails, cheese cooking, designing cheeseboards and many others!

 

The unique USA Cheese adventure succeeded in training and educating six opinion leaders from various regions. It also resulted in maximizing engagement, sharing opportunities and registering over 221 stories on social media in two days, more than 11,523 organic likes on social media posts and over 3.4 million reach on Instagram! The event was considered successful, serving as a base for a future collaborative effort.