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About Us

Arab Marketing & Finance, Inc. (AMFI) SAL is a privately held marketing consulting company, providing specialized market consulting services geared exclusively to U.S. food and agricultural cooperator programs. AMFI has a long history of representing U.S. cooperator programs, and currently provides in-market representation for the U.S.A. Poultry & Egg Export Council (USAPEEC), U.S. Meat Export Federation (USMEF), U.S. Dairy Export Council (USDEC), U.S. Rice Producers Association (USRPA), Washington Apple Commission (WAC), and Pear Bureau Northwest (PBNW). With 20 full-time employees, AMFI operates in the Middle East, North Africa, and the CIS countries. AMFI is an institution with a corporate identity and is headquartered in Beirut, Lebanon, with a branch office in Dubai -UAE under the name AMFI Investment L.L.C.

AMFI’s extensive experience in opening, maintaining, and developing markets for U.S. food and agricultural products is unrivaled in the region.  Our key strengths include strategic planning and execution, market strategy development, market positioning strategies, research and fact-finding, key messaging and market communication strategies, and business and growth strategy consulting, all of which encourage the U.S. agriculture and food industries we work for to invest dollars, time, and effort in the MENA and CIS markets.  AMFI’s continuous focus on enhancing core competencies enables us to consistently obtain, analyze, and deliver updated market access and intelligence information to the U.S. industries to encourage U.S. industry players to visit MENA and CIS markets, meet with trade and end-users, participate in regional activities, and establish partnerships. AMFI also has capabilities to analyze and assess the content and impact of standards, regulations, and decrees, a competency which U.S. market investors rely on for market access.