Region wide market access
AMFI has offices and staff across the Middle East, North Africa, and CIS, namely in Beirut (Lebanon), Dubai (UAE), Cairo (Egypt), Al Khobar (Saudi Arabia), Amman (Jordan), Casablanca (Morocco), and Baku (Azerbaijan). On the ground market presence allows AMFI to obtain market intelligence quickly and address issues as they arise. Rapid response to U.S. industry inquiries gives a realistic perspective of market conditions and facilitates decision making.
AMFI staff members are experienced in planning, implementation, and evaluation of U.S. agricultural cooperator programs. Personnel have knowledge and experience in activities needed to identify opportunities and problems and a clear understanding of rules, regulations, and methods governing all steps of program implementation, from planning and execution, to compliance, budgeting, and invoicing. Hence, the client can more easily delegate AMFI to perform tasks with the confidence that any mission will be accomplished within the parameters drawn by the client and in accordance with the given regulations.
Client and market-oriented
AMFI has the ability to design, plan, and implement market tailored activities which simultaneously satisfy client needs, taking into consideration cultures, people, and common practices.
AMFI has and continues to develop strong personal relations with key trade and government officials (local and FAS) across the MENA. Such connections enable AMFI to obtain otherwise hard to get market intelligence, verify information, and react appropriately to crisis situations.
AMFI staff members routinely share information and in certain situations, responsibilities. This facilitates achievement of goals and ensures program implementation smoothness and continuity.
AMFI has the ability to communicate information clearly and effectively to internal staff, client staff, industry members, as well as to local trade and government officials. Building, nurturing, and sustaining close working relationships with all parties serve to provide the client with meaningful reports that highlight priorities, direction, and progress.
Thoroughness in gathering market intelligence, fact checking, evaluating and interpreting data, and analyzing information works to completely and accurately fulfill agreements and commitments. AMFI’s diagnostic information gathering coupled with an effective follow- up and follow- through system helps to increase market penetration, generate and strengthen relationships, and keep the organization we represent at the forefront.
Another of AMFI’s key strengths is the ability to monitor, analyze, and integrate current market information into a goal based market plan. A situation inventory is one of the key steps which AMFI undertakes to thoroughly assess strengths and weaknesses, opportunities and challenges in the market place. This step serves to determine and understand key components of a program, such as goals and objectives, current performance, current position versus competitors, and current and emerging trends and challenges. A comprehensive assessment provides a solid base on which to effectively perform consultancy services, such as: