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AMFI HAS DEVELOPED PERSONAL TIES WITH KEY DECISION MAKERS TO ADVANCE U.S. FOOD EXPERTS TO THE MENA

ABOUT AMFI

Arab Marketing & Finance, Inc. (AMFI) S.A.L. is a leading provider of specialized market consulting services exclusively for U.S. food and agricultural cooperator programs. We have a long and successful history of representing U.S. cooperator programs, including the U.S. Dairy Export Council (USDEC), U.S.A. Poultry & Egg Export Council (USAPEEC), the U.S. Meat Export Federation (USMEF), Pear Bureau Northwest (PBN), USA Rice Producers Association (USRPA), and Washington Apple Commission (WAC). With a team of 20 experienced professionals, AMFI operates across the Middle East, North Africa, and the South Caucasus countries. Our headquarters is located in Beirut, Lebanon, with a sister company, AMFI Investment L.L.C. in Dubai, UAE.

 

Unparalleled Experience

Since 1973, AMFI has been unrivaled in our region for our extensive experience in opening, maintaining, and developing markets for U.S. food and agricultural products. Our core strengths include strategic planning and execution, market research, and developing effective messaging and communication strategies.

 

Your In-Market Partner for Success

AMFI helps U.S. food and agricultural exporters maintain, increase, and expand their exports to the MENA and South Caucasus regions. We act as your in-market face, providing comprehensive market development programs, services, and consulting.

 

Our Core Strengths Driving Growth for U.S. Agriculture

AMFI empowers U.S. agriculture and food industries to confidently invest in the MENA and South Caucasus markets. We achieve this through a comprehensive suite of services including:

  • Strategic Planning & Execution: We develop data-driven market access strategies tailored to each client’s specific needs.
  • Market Development: We create and execute customized programs to expand U.S. food and agricultural exports in the region.
  • In-Market Representation: We serve as your trusted partner on the ground, acting as the face of your brand and building strong relationships with local customers and government officials.
  • Market Intelligence & Insights: Our on-the-ground presence allows for real-time market analysis and identification of new opportunities.
  • Beyond the Basics: AMFI goes beyond simply opening doors. We offer additional services to ensure your success, such as:
  • Standards & Regulations Expertise: Our team can analyze and assess the impact of regulations, ensuring smooth market access for your products.
  • Data-Driven Decision Making: We leverage continuous research and analysis to provide you with the latest market intelligence to inform your strategies.
  • Building Relationships: We foster strong connections with key decision-makers to facilitate program execution and problem-solving.

 

Why Choose AMFI?

  • Deep Regional Expertise: AMFI offers unparalleled market knowledge and on-the-ground presence.
  • Proven Track Record: We have a long history of success in helping U.S. cooperators achieve their goals.
  • Client-Centric Approach: We work closely with our clients to develop customized programs that meet their specific needs.
  • Strategic Alliances: Our strong relationships with key trade and government officials open doors and create opportunities.
  • Effective Communication: We keep our clients informed and ensure clear communication across all levels.
  • Data-Driven Insights: We utilize market research and data analysis to develop effective strategies.

 

Contact AMFI Today Let AMFI be your partner in success in the MENA and South Caucasus regions. Contact us today to learn more about our services.

AMFI’S MISSION

Our Mission is to:

  • Position the U.S. as the Preferred Supplier: We strive to make U.S. food and agricultural products the top choice for buyers in the MENA and South Caucasus regions.
  • Expand Market Demand: We work diligently to increase the volume and value of U.S. food and agricultural exports.
  • Strengthen Industry Partnerships: We facilitate and solidify relationships between U.S. exporters, importers, and end users.
  • Drive Investment and Commitment: We encourage U.S. food industries to invest in and actively participate in the MENA and South Caucasus markets.
  • Inspire End-User Loyalty: We build trust and loyalty for the U.S. food and agricultural products we represent.

Corporate Philosophy

AMFI bases its philosophy on the principles of teamwork, in-depth collaboration, commitment to service and compliance, objectivity, and quality. Using a collaborative approach, AMFI works as part of your team to carefully evaluate, strategically develop, and deliver cost effective programs with positive end results.

Core Competencies

Region wide market access

AMFI has offices and staff across the Middle East, North Africa, and CIS, namely in Beirut (Lebanon), Dubai (UAE), Cairo (Egypt), Al Khobar (Saudi Arabia), Amman (Jordan), Casablanca (Morocco), and Baku (Azerbaijan). On the ground market presence allows AMFI to obtain market intelligence quickly and address issues as they arise. Rapid response to U.S. industry inquiries gives a realistic perspective of market conditions and facilitates decision making.

Experience

AMFI staff members are experienced in planning, implementation, and evaluation of U.S. agricultural cooperator programs. Personnel have knowledge and experience in activities needed to identify opportunities and problems and a clear understanding of rules, regulations, and methods governing all steps of program implementation, from planning and execution, to compliance, budgeting, and invoicing. Hence, the client can more easily delegate AMFI to perform tasks with the confidence that any mission will be accomplished within the parameters drawn by the client and in accordance with the given regulations.

Client and market oriented

AMFI has the ability to design, plan, and implement market tailored activities which simultaneously satisfy client needs, taking into consideration cultures, people, and common practices.

Strategic alliances

AMFI has and continues to develop strong personal relations with key trade and government officials (local and FAS) across the MENA. Such connections enable AMFI to obtain otherwise hard to get market intelligence, verify information, and react appropriately to crisis situations.

Teamwork

AMFI staff members routinely share information and in certain situations, responsibilities. This facilitates achievement of goals and ensures program implementation smoothness and continuity.

Communication

AMFI has the ability to communicate information clearly and effectively to internal staff, client staff, industry members, as well as to local trade and government officials. Building, nurturing, and sustaining close working relationships with all parties serve to provide the client with meaningful reports that highlight priorities, direction, and progress.

Thoroughness

Thoroughness in gathering market intelligence, fact checking, evaluating and interpreting data, and analyzing information works to completely and accurately fulfill agreements and commitments. AMFI’s diagnostic information gathering coupled with an effective follow- up and follow- through system helps to increase market penetration, generate and strengthen relationships, and keep the organization we represent at the forefront.

Another of AMFI’s key strengths is the ability to monitor, analyze, and integrate current market information into a goal based market plan. A situation inventory is one of the key steps which AMFI undertakes to thoroughly assess strengths and weaknesses, opportunities and challenges in the market place. This step serves to determine and understand key components of a program, such as goals and objectives, current performance, current position versus competitors, and current and emerging trends and challenges. A comprehensive assessment provides a solid base on which to effectively perform consultancy services, such as:

  • Development of strategic marketing plans.
  • Defining core markets, sectors, and audiences.
  • Effective implementation of programs and activities.
  • Development, execution, and maintenance of public relations plans which have proved to be instrumental in problem solution, crisis management, and market penetration and expansion.
  • Identification, management, and engagement of key account targets.
  • Building and maintaining customer loyalty.
  • Liaison with government bodies, obtain standards, and follow up on new regulations.
  • Establishment of close working relationships with region’s FAS posts
  • Evaluation of market performance
  • Assist members in market penetration, growth and gaining market share.

Competitive
Advantages

Credibility

Proven track record in providing consistent expert services which serve to enhance client relations with customers, target groups, and members.

Value

Collaborative approach with U.S. headquarters offices ensures the delivery of a cost effective program with the maximum possible benefits and impact.

Long Experience

Long Experience: Over 30 years of representing U.S. Agriculture Cooperator programs; includes strategic planning, program implementation, development and production of print and audio visual materials, as well as culinary arts experience. Experience also encompasses a plethora of issues related to trade, consumers, government bodies, market access, as well as extensive knowledge of the region’s economic and political situation, retail, foodservice, and food processing /manufacturing sectors. Unmatched in the region, is AMFI’s experience with FAS regulations.

Effective Communication

Effective communication internally, as well as with region’s target audiences and with U.S. headquarter office contributes to a smooth and efficient operating culture, enhances productivity, and ensures that all parties involved are aligned in efforts to support goals and objectives

Objectivity

AMFI is able to provide objective input, based on facts, trends, and obstacles unique to each market in the region.

Focus

Dedication to developing markets exclusively for U.S. food and agriculture products means that there are no outside distractions that might compromise quality of performance.

Speed

Delivery of information and services is fast, and prompt response to all communication and inquiries is a priority.

Greater Flexibility

Ability to adapt to new or unexpected circumstances and adopt coping strategies to get the job done.

Personal Connections

Access to key trade and government officials across target markets facilitates program execution, fosters long term relationships, and allows for robust problem solving.

Insight

Ability and willingness to evaluate new opportunities and drive growth, based on market evidence.

MEET OUR TEAM

Andrew El Halal

Marketing Manager

Mona Nassereddine

Creative Marketing Manager

Sandra Haddad

Nutrition and Food Marketing Manager, L.D.

Eliane Elia

Nutrition and Food Marketing Manager, L.D.

Rasha Al Awar

Nutrition and Food Marketing Specialist, L.D.

Ady Abou Jaoudeh

Nutrition and Food Marketing Specialist, L.D.

Nicole Zachariades

Nutrition and Food Marketing

Bassam Bousaleh

Regional Operations Manager

Chadia Ghannam

Chief Accountant

Mira Basset

Accountant

Rola Afra

Office Administrator

Nadia El Zein

Administrative Officer

Fort Ducay

Receptionist & Administrative Officer

© AMFI 2022 - All Rights Reserved

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