As part of the USA Cheese Guild’s retail program, an in-store activation took place at Lulu Hypermarket Qatar stores from April 20 until 29, 2023. The activity ran across six stores, namely Gharaffa, Mesila, Khor, Barwa, D-Ring, and Pearl. POSM was installed for 10 days at each location. In addition, the USA cheese truck was installed at Lulu Hypermarket Pearl store for ten days accompanied by brand talking and sampling for the whole period. Many shoppers gave positive feedback regarding U.S. cheese; some asserted that families and kids enjoy the U.S. string and spiral string cheese which are great for snacks, especially in schools. Others mentioned that U.S. parmesan cheese is perfect for baked macaroni. Additional in-store promotions will be conducted throughout the GCC region in the upcoming months.
