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SEE THE THINGS WE NURTURE.

DISCOVER

MEET OUR CEO

Nina Bakht Halal

A recognized business professional known for her strategic vision and cross-cultural diplomatic approach, Nina Halal offers a unique blend of eastern and western influences that is credited with achieving business goals in the complex Middle East and North Africa (MENA) market place.

As President and Director of AMFI, Nina has effectively contributed to building a responsive organization that is dedicated to developing markets exclusively for U.S. food and agricultural products. With a reputation for sharpening operational performance, Halal is responsible for championing dynamic, evolutionary programs that effectively educate audiences and raise the visibility of the U.S. food and agriculture industries.

 

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WHAT WE DO

Marketing & PR

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Marketing & PR

Consultancy

Workshops

Seminars

WHAT WE DO

Marketing & PR

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LIFESTYLE TIPS

RECIPES

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COFFEE APPLE PIE

A delicious treat for any time of day! Prep Time: 20 mins / Cooking Time: 40 mins / Serves 8

RECIPES

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CREAM CHEESE BALILA

RECIPES

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U.S. Chicken Leg Quarters with Herb-Roasted Potato

RECIPES

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USA Pear-fect Smoothie

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A Bundle of Care with Every USA Pear – Dummy

A Bundle of Care with Every USA Pear – Dummy

USA Pear Mamma Puree Ingredients: 4 USA pears (Bartlett), quartered and cored Baby cereals   Method: Place steamer container in a pot filled with 5 cm of lightly boiling water. Add pears to steamer and do not let water touch fruit. Cover tightly for best nutrient retention and steam for 10 to 12 minutes, or […]

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A Bundle of Care with Every USA Pear

A Bundle of Care with Every USA Pear

After six months of seeing the light for the first time, your infant is now ready to light up his or her digestive system with a rainbow of fruits and vegetables. By that time, the muscular network is tougher, neuromuscular messages are higher, and the immune system is stronger.  In other words, your little angel […]

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NEWS & EVENTS

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USA Poultry and Egg

USA Poultry & Egg Export Council (USAPEEC) MENA held its 4th AI seminar in Dubai

USA Poultry & Egg Export Council (USAPEEC) MENA held its 4th AI seminar in Dubai at the JW Marriott Marquis Hotel from March 21 until March 24, 2022 in collaboration...
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USA Cheese Guild

The First Session of ICCA Classes Launched for 2022

The USA Cheese Guild continues to pursue its partnership with the International Centre for Culinary Arts (ICCA) to deliver a professional training program aiming to educate student chefs about U.S....
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FOLLOW US ON INSTAGRAM

@AMFI.ME

Wrong audience, wrong messaging, wrong strategy: and that's a fact!

#AMFI #marketing #meme #targetaudience
some shots taken at seminars organized in the Middle East for some of our clients.
Curious to know more about our services? Email us at info@amfi-me.com

#AMFI #events #seminars #publicrelations
Summertime calls for summer-themed recipes, and that's exactly what we're bringing to the table today!

INGREDIENTS:

1 medium Granny Smith apple
1 medium Red Delicious apple
½ cup strawberries
8-10 large marshmallows
8-10 sheets of graham crackers
8-10  2×2 squares of your favorite chocolate bar
½ cup raspberries
2 Tablespoons peanut butter
5-10 peanut butter cups 
3-4 slices prosciutto

INSTRUCTIONS:

1. Start fire. Slice apples and strawberries. Spoon peanut butter into small bowl.

2. Assemble s’mores board by grouping ingredients together. Grab a stick for each person to roast the marshmallows and prosciutto with and a knife to spread the peanut butter.

3. Roast marshmallows and prosciutto if desired and assemble s’mores with desired toppings.

Note: You can cook the marshmallows in the oven, or turn your gas or electric burner on high and cook your marshmallows by holding them over the burner.

#AMFI #Marketing #PR #publicrelations #socialmediamarketing
Each brand and each market requires its own strategy, and that is one of our strong points at AMFI.

#AMFI #marketing #PR #socialmedia #brand
The art of storytelling is not easy, but with the right mindset, tools, and people, you can surely reach the stars!

#AMFI #marketing #PR #socialmedia #brand #storytelling #marketinghacks
It might seem hard, but it's as easy as it can get! Drop your answers in the comments section below.

#AMFI #game #riddle #hint #socialmedia #marketing
So many fish in the sea, but don't be the one that follows the flow. Your brand was born to stand out.

#AMFI #marketing #PR #socialmedia
Do we smell beef? THe answer is yes, and we just dropped a new recipe!

INGREDIENTS:
4 beef Ribeye Steaks Boneless, cut 1 inch thick (about 12 ounces each)
2 tablespoons minced garlic
2 tablespoons chopped fresh thyme
1/2 teaspoon pepper
8 medium portobello mushrooms, stems removed (about 1-3/4 pounds)
1/4 cup olive oil
Salt
Chopped fresh parsley (optional)
Blue Cheese Butter:
1/2 cup crumbled blue cheese
1/4 cup butter, softened
3 tablespoons chopped rehydrated sun-dried tomatoes, not packed in oil
1 tablespoon chopped fresh parsley

COOKING:
Combine garlic, thyme and pepper; press evenly onto beef steaks. Set aside.
Brush mushrooms with oil. Place steaks on grid over medium, ash-covered coals; arrange mushrooms around steaks. Grill steaks, covered, 10 to 14 minutes (over medium heat on preheated gas grill 9 to 14 minutes) for medium rare (145°F or 63°C) to medium (160°F or 71°C) doneness, turning occasionally. Grill mushrooms 16 to 18 minutes (over medium heat on preheated gas grill, 12 to 15 minutes) or until tender, turning occasionally.
Meanwhile, combine Blue Cheese Butter ingredients in small bowl until well blended.
Cover and refrigerate 2 steaks, 4 mushrooms and 1/2 cup Blue Cheese Butter to use in Ribeye Steak Sandwiches. Spread remaining Blue Cheese Butter over remaining 2 steaks. Coarsely chop remaining 4 mushrooms; divide evenly among 4 plates. Carve steaks into slices; arrange evenly over mushrooms. Season with salt, as desired. Garnish with parsley, if desired.

Ribeye Steak Sandwiches: Toast eight 1/2-inch thick slices olive bread. Spread 1 tablespoon leftover Blue Cheese Butter on 1 side of each bread slice. Carve leftover grilled steaks into slices; season with salt and pepper, as desired. Divide slices evenly among buttered sides of 4 bread slices.Top each with 1 leftover grilled mushroom. Divide 1-1/2 cups fresh baby spinach evenly over mushrooms. Close sandwiches with remaining bread slices, buttered sides down. Cut sandwiches in half; serve.

#AMFI #meat #beef #recipe #chefslife #cooking #healthylifestyle
Here's a quick overview of the work we've done for @washingtonapplesme's social media! We're more than ready to take on your social media as well. 

#AMFI #socialmedia #content #contentmarketing #washingtonapples
Wishing you all a blessed Adha! 

#AMFI #adha #adhamubarak
PR activities are very important for businesses, regardless of whether the target market is a local or international one. Such activities will help you build your network and tell your story the right way to the audience and media, allowing your brand to distinguish itself from the competition.

PR is not only limited to this. It is very complex and requires experts to implement its techniques properly. 

We have in-house PR experts who can help you with that! Email us at amfi@amfi-me.com for details.

#AMFI #Marketing #PR #publicrelations #socialmediamarketing
And a good marketing strategy will help you with that!

#AMFI #PR #marketing #digitalmarketing #marketingplan
Happy father's day from the AMFI team to all those who are celebrating today!

#AMFI #PR #marketing #animation #fathersday #fathersday
A glimpse of our work done for one of our clients, @usapears.me 🍐!
Like what you see? Let's work together, get it touch.

#AMFI #PR #marketing #socialmedia #socialmediamanagement #content
Knock knock, your lunch turkey-based recipe is here!🦃

Ingredients:
370 grs. U.S. turkey breast (boneless), cubed
¼  cup celery, chopped
¼  cup red sweet pepper, chopped
2  egg whites, beaten
2  tbsps. ketchup
½  tsp. white pepper
Salt to taste

Method of preparation:
Place U.S. turkey breast with celery and sweet pepper in the food processor. Process until small bits. Transfer to a large bowl. Add egg, salt and pepper. Whisk and stir to mix well. Spoon mixture into a loaf pan lined with buttered oil. Cover with ketchup on top. Bake at 325 °F to 162.7 °C  for 40 minutes or until brown and cooked. Let stand for 10 minutes before flipping and slicing. 

Serves 4-6

#AMFI #recipe #pears #food #foodie #recipes #turkey
Shhhh! 🤫 Yes, that's your hint!
Let us know your answer in the comments section below!

#AMFI #game #riddle #hint #socialmedia #marketing
45 years of pure success all over the MENA region!
Want to know more about how we can help your brand grow? Send us an email via info@amfi-me.com

#AMFI #business #marketing #oninemarketing #gcc #digitalmarketing
Are all these boxes ticked? If so, this is your sign: time to renew your website and plan your new launching!

#AMFI #web #website #webdesign #websitedesign #ui #ux #uiux
Might seem easy, but it is definitely more complicated than it looks!😉

#AMFI #meme #marketing #marketer #digitalmarketing #digitalmarketer
Over the past couple of months, we have been executing influencer marketing campaigns for various accounts on social media, including @washingtonapplesme!

To know more about the digital services we offer, email us at amfi@amfi-me.com

#AMFI #PR #marketing #digitalmarketing #influencermarketing #influencer
People remember how you make them feel, so try to create an experience instead of just focusing on selling a product.

#AMFI #PR #marketing #digitalmarketing #consumerpsychology
Our extensive experience has allowed us to excel in what we do and the numbers we're able to gather are proof! 

Get in touch with us via email at amfi@amfi-me.com

#AMFI #marketing #pr #consultancy #digitalmarketing
⚠️ Warning ⚠️

Say hello to @crumbs.and.caramel 's recipe, a must-try!

P.S. This one is addictive.

Ingredients:
2 tbsp (30 mL) sesame oil, plus more for brushing
2 x 20 oz cans of young jackfruit in brine (not syrup), rinsed, drained, and squeezed dried
1/2 red onion
Korean Inspired Barbecue Sauce
1/2 cup (125 mL) low sodium soy sauce
2/3 cup (42 g) brown sugar
3 tbsp (60 mL) rice wine vinegar
1 tbsp (15 mL) toasted sesame oil
1 tsp (5 mL) gochujang
2 tsp (~4 g) fresh ginger, minced
4 cloves garlic, minced
1 tbsp (7 g) cornstarch
1 tbsp (15 mL) water
Gochujang Passata
1/2 cup (125 mL) crushed tomatoes
1 tsp (5 mL) gochujang
1 lb (485 g) pizza dough, homemade (first rise complete) or store-bought (room temperature)
1 red bell pepper, cut into thin strips
1 tbsp (8 g) sesame seeds
4 green onions, thinly sliced
1 Green Anjou Pear, julienned
handful cilantro leaves
Gochujang Dipping Sauce
1/4 cup vegan mayo
1 tbsp lime juice
1 tsp gochujang

DIRECTIONS
1. Preheat the oven to 500°F or 260°C.

2. Remove the fibrous/meaty parts of the jackfruit from the thick cores. In a large cast iron skillet or heavy bottomed pot, heat the sesame oil. 

3. When shimmering, add in the jackfruit. Cook, stirring occasionally for about 10 minutes until it begins to crisp in places. Add in the onion and fry for another 5 minutes. In the meantime, prepare the BBQ sauce.

The remaining instructions can be found here: https://usapears.org/recipe/korean-inspired-bbq-pulled-jackfruit-pizza-with-anjou-pears/

#AMFI #recipe #pears #food #foodie #recipes #pear
Quick Hint: Look at the visual on the right! What's your first guess? Let us know in the comments below.

#AMFI #game #riddle #hint #socialmedia
These are only some bits of a more complex process, which we handle from A to Z.

#AMFI #website #websitedesign #webdesign #UI #UX
Check out the work we've done for @usapeec.me 's social media so far. We also handle their PR and influencer marketing campaigns in the Middle East and North Africa.

#AMFI #socialmedia #content #contentmarketing #socialmediamarketing #graphicdesign #animation
Having the right brand ambassadors will boost your business!

#AMFI #socialmedia #content #contentmarketing #socialmediamarketing #influencer #influencermarketing
Amfi's team wishes you all a happy Eid Mubarak!

#AMFI #Ramadan #ramadan2022 #eidmubarak
Nowadays, people do not believe brands and their promotional claims as easily as before. They are more interested to hear about people's experiences and authentic reviews. Influencer marketing gives brands more exposure and higher sales, but if not done properly, it could turn into a big loss in investment.

This service is something we offer, so make sure to send us a message for any inquiries you may have.

#AMFI #PR #marketing #influencer #influencermarketing
Bill Gates couldn't have said it better. Any business needs PR especially when they are in a market they are not familiar with. And that's one of the many services we provide!

#AMFI #marketing #pr #consultancy #quote
Can you guess the right answer? Drop the correct one below. 

#AMFI #game #riddle #socialmedia #socialmediamarketing
This Apple smoothie is perfect for anyone who loves sweet/tart flavors! Use fresh or frozen spinach if you like the flavor of greens. 

INGREDIENTS:
1 Washington apple (Gala)
2 cups frozen pineapple (or tropical blend)
2 cups apple juice
1 cup fresh spinach or kale (or 1/3 c frozen)
2 tablespoons ground flaxseed
Optional: 1 teaspoon grated fresh ginger

INSTRUCTIONS:
1. Quarter and core apple. Add all ingredients to blender. Blend until smooth. Enjoy!

#AMFI #food #smoothie #recipe #ramadan2022 #ramadan #washingtonapples
Brand activations in points of sale are one of our strong points. Don't just take our word for it, the numbers speak for themselves!

#AMFI #offlinemarketing #marketing #marketingagency
Here's a quick overview of the social media work we've done for @usmef.me . Make sure to get in touch with us to learn more about the services we offer - both online and offline!

#AMFI #socialmedia #content #contentmarketing #socialmediamarketing
We've welcomed the holy month of Ramadan with a lot of enthusiasm, and we can't wait to share the social media work we've done for the international brands we manage in the MENA region!

#AMFI #PR #marketing #marketingexperts #ramadan #ramadan2022
From our latest participation in Gulfood in Dubai!

#AMFI #dubai #gulfood #gulfood2022 #event #exhibition
Make sure to save this reel for whenever you have an exhibition.

#AMFI #PR #marketing #prhacks #reelsviral
Happy Mother's Day to the one who brings brands' souls to life! 💙

#AMFI #marketing #pr #consultancy #mothersday
To all those who like their turkey roasted, this one is for you! Find the full recipe below 👇 

Ingredients:
1 (1.8kg) U.S. turkey breast (bone-in)
5 carrots, peeled and chopped
4 leeks, sliced
2 tbsps. each dried oregano, rosemary and coriander
2 tbsps. olive oil
½ tsp. allspice
½ tsp. lemon rind, grated

Method of preparation:
Grease a roasting pan with half a tablespoon of oil. Add in U.S. turkey breast. Sprinkle oregano, rosemary, coriander, lemon rind, and salt. Rub breast well with herbs. Drizzle olive oil. Add leeks and carrots around breast. Cover with foil and roast inside a preheated oven to 350 °F for 1 hour or until brown and cooked through to desired doneness. Let stand for 10 minutes before carving.

| Serves 6-8

#AMFI #turkey #recipe #chefslife #cooking #healthylifestyle
It is all about storytelling. It is also about knowing how to communicate your brand's vision and what you stand for to the audience.

#AMFI #marketing #story #storytelling #marketinghack #marketingquote
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