The Pear Bureau Northwest Office in the Gulf States launched an influencer partnership campaign for around 3 months. Influencers played a vital role in spreading awareness about USA Pear's nutritional benefits, sharing quick home recipes, health tips, ripening, storage, and “check the neck” information.
The campaign targeted 25-35 years of age working professionals who could use a quick snack or smoothie in addition to homemakers who are looking for healthy and nutritious alternatives.
