The Washington Apple Commission in the Middle East promoted Washington apples through influencer marketing targeting consumers in the two largest markets in the Middle East: UAE and Saudi Arabia. The influencers published content in various themes and formats for a period of three months. A total of 10 reels, 2 TikTok videos, and various stories were published during the period of the activity. The influencers were chosen to be from various profiles, including moms, cooking bloggers, fitness coaches, nutritionists, and lifestyle KOLs.
