In-store activation and USA pop-up cheese truck at Lulu Qatar stores
As part of the USA Cheese Guild’s retail program, an in-store activation took place at Lulu Hypermarket Qatar stores from April 20 until 29, 2023. The activity ran across six stores, namely Gharaffa, Mesila, Khor, Barwa, D-Ring, and Pearl. POSM was installed for 10 days at each location. In addition, the USA cheese truck was […]
USA Cheese Guild Launches First 2023 Session of ICCA Classes
The USA Cheese Guild continues to pursue its partnership with the International Centre for Culinary Arts (ICCA) to deliver a professional training program aiming to educate student chefs about U.S. cheeses and how to incorporate them into culinary applications. The first session for 2023 took place in February on the premises of ICCA – Dubai. […]
USDEC Participates in Gulfood 2023
Driving innovation and creativity, the 28th edition of Gulfood ran from February 20-24, 2023 at the Dubai World Trade Centre (DWTC). The world’s largest annual food and hospitality trade event attracted visitors from across the region, unveiling new business opportunities and providing solutions to new and evolving global challenges. The show serves as a platform […]