The 28th edition of the Gulfood Show, one of the world’s largest annual food and beverage events, was conducted from February 20 to 24, 2023 at Dubai World Trade Centre (DWTC) gathering more than 90,000 visitors, 5,000 exhibitors from more than 125 countries, with 1,500 of them being new to the trade show. USAPEEC was among exhibiting companies in the meat and poultry section, having a well-designed double-decker booth portraying USAPEEC as an industry leader among competitors. The booth attracted a considerable number of quality visitors from different sectors and countries who were interested to initiate U.S. poultry and egg purchases. Several other events took place during and after the show highlighting US poultry products during live cooking demos and competitions.