USA Pears Influencer Partnership Campaign
The Pear Bureau Northwest Office in the Gulf States launched an influencer partnership campaign for around 3 months. Influencers played a vital role in spreading awareness about USA Pear’s nutritional benefits, sharing quick home recipes, health tips, ripening, storage, and “check the neck” information. The campaign targeted 25-35 years of age working professionals who could […]
USA Africa Trade Mission
The USA Poultry and Egg Export Council (USAPEEC) hosted the fourth Africa Trade Mission in Casablanca – Morocco at the Hyatt Regency Hotel from May 14 until May 17, 2023, in collaboration with the United Soybean Board. The mission bought together around 70 participants from 19 different North African and Sub-Saharan African countries. 22 USAPEEC […]
In-store activation and USA pop-up cheese truck at Lulu Qatar stores
As part of the USA Cheese Guild’s retail program, an in-store activation took place at Lulu Hypermarket Qatar stores from April 20 until 29, 2023. The activity ran across six stores, namely Gharaffa, Mesila, Khor, Barwa, D-Ring, and Pearl. POSM was installed for 10 days at each location. In addition, the USA cheese truck was […]
Influencer Campaign Promoting Washington Apples
The Washington Apple Commission in the Middle East promoted Washington apples through influencer marketing targeting consumers in the two largest markets in the Middle East: UAE and Saudi Arabia. The influencers published content in various themes and formats for a period of three months. A total of 10 reels, 2 TikTok videos, and various stories were […]
USAPEEC Conducts Chef Instructor Seminar in Armenia
The chef instructor seminar was held by a well-known local chef and targeted culinary students, faculty and restaurant owners. The activity took place on April 4, 2023. The seminar was attended by a group of 43 students between 25 and 40 years old as well as faculty. Student attendees came from different backgrounds including culinary students […]
Washington Apples Promoted through Special Displays at Retail
The Washington Apple Commission in the Middle East conducted seven days of special display promotions at major retail outlets in the UAE: Lulu Hypermarket, Westzone, and Choithrams. The activity comprised of producing attractive displays of Washington apples in the fresh produce section of the participating outlets. The displays promoted Washington apples and were designed to […]
U.S. Poultry Culinary Adventure Event – Jordan
The USA Poultry & Egg Export Council (USAPEEC) in collaboration with Frozen Food House organized an event entitled “An Evening of Culinary Adventure” gathering around 90 attendees including restaurant owners, hotel managers, retailers, importers, Executive Chefs, VIP people, food bloggers, and influencers in addition to staff from the U.S. Embassy, the American Chamber of Commerce […]
USA Cheese Guild Launches First 2023 Session of ICCA Classes
The USA Cheese Guild continues to pursue its partnership with the International Centre for Culinary Arts (ICCA) to deliver a professional training program aiming to educate student chefs about U.S. cheeses and how to incorporate them into culinary applications. The first session for 2023 took place in February on the premises of ICCA – Dubai. […]
USAPEEC Participates in Gulfood 2023
The 28th edition of the Gulfood Show, one of the world’s largest annual food and beverage events, was conducted from February 20 to 24, 2023 at Dubai World Trade Centre (DWTC) gathering more than 90,000 visitors, 5,000 exhibitors from more than 125 countries, with 1,500 of them being new to the trade show. USAPEEC was among exhibiting […]
USDEC Participates in Gulfood 2023
Driving innovation and creativity, the 28th edition of Gulfood ran from February 20-24, 2023 at the Dubai World Trade Centre (DWTC). The world’s largest annual food and hospitality trade event attracted visitors from across the region, unveiling new business opportunities and providing solutions to new and evolving global challenges. The show serves as a platform […]